The first ever 220mph interactive case history

Created at North Kingdom, together with Dell, Intel, and Caterham Formula 1 Race Team is the Velocity Project. A tablet-first interactive documentary that brings users into the drivers seat of a F1 Car to showcase "how data makes fast go even faster".

Client
Dell - Intel

Agency
North Kingdom - Y&R New York

Role
Director, Interactive & Film Producer 

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It begins with an interactive race sequence where users can use real-time data to make adjustments to their wing, chassis and wheels.

After crossing the finish line and sharing their laptime on social channels, users are then invited to learn the story behind the speed, with three exclusive interactive mini-docs that detail how data translates to miles per hour.