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Mark SteinDell & Intel - The Velocity Project Interactive Case Study

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Mark Stein
 

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Selected Work
Info

The first ever 220mph interactive case history

Summary

Created at North Kingdom, together with Dell, Intel, and Caterham Formula 1 Race Team is the Velocity Project. A tablet-first interactive documentary that brings users into the drivers seat of a F1 Car to showcase "how data makes fast go even faster".

Client
Dell - Intel

Agency
North Kingdom - Y&R New York

Role
Director, Interactive & Film Producer 

LAUNCH SITE
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TVP-T1-bTVP-T1-b

It begins with an interactive race sequence where users can use real-time data to make adjustments to their wing, chassis and wheels.

Dell-Still1Dell-Still1
Dell-b0Dell-b0
Dell-b3Dell-b3
Dell-b2Dell-b2
dell-4dell-4

After crossing the finish line and sharing their laptime on social channels, users are then invited to learn the story behind the speed, with three exclusive interactive mini-docs that detail how data translates to miles per hour.

dell-5dell-5
TVP-T5-CTVP-T5-C
TVP-T4-CTVP-T4-C

Case Film

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