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Mark Stein
 

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A Local Craft Beer Festival in Stockholm

Summary

Living in Stockholm for many years, and having spent a large part of my life in the Pacific NW, I missed the NW style beer festival scene in Stockholm so decided to give it a shot in Sweden. For our innaugural sold out event, we hosted 12 Stockholm breweries, 4 foreign breweries from within Europe, 7 local music acts, produced our own limited Vinyl LP, A Festival Beer, IPA Flavored Candy, and raised funds for a chairty via special beer infused ice cream sold at the festival, all resulting from a short 3-month campaign leading up to the event collaborating with other brands for cross promotion purposes. 

Client
Stockholm Brewers Festival

Agency
Personal Project

Role
Creative Direction, Concept, Marketing

LAUNCH SITE
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KK-wristbandsKK-wristbands
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We produced a limited vinyl press in partnership with Spotify Business featuring all the local music acts & collaborated with Bulleit Bourbon on a new local market activation positioning bourbon whisky with craft beer

kk-vinylkk-vinyl
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Listen to the soundtrack

Also created a small batch festival beer and an IPA flavored old fashioned Swedish Candy called a "Polkagris" with Brewing Költur, a local microbrewery

Brewing-KolturBrewing-Koltur
DSC04794DSC04794
TshirtBackTshirtBack
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Stockholm Brewers Festival Presents _ Katarina KeggerStockholm Brewers Festival Presents _ Katarina Kegger

Next Project — Sons of Gallipoli

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