More selected projects

Audi

Audi
Interactive
Netflix

Netflix
film
Lego

Lego
Interactive
StockholmBrewersFestival

StockholmBrewersFestival
Event
Pacifico

Pacifico
Print
Expedia

Expedia
Film
Google

Google
Installation
Adidas NEO ft Justin Bieber

Adidas NEO ft Justin Bieber
Interactive Film
The Velocity Project

The Velocity Project
Website
Sons of Gallipoli

Sons of Gallipoli
Interactive Film

Mark Stein
 

Homepage
Selected Work
Info

A Local Craft Beer Festival in Stockholm

Summary

Living in Stockholm for many years, and having spent a large part of my life in the Pacific NW, I missed the NW style beer festival scene in Stockholm so decided to give it a shot in Sweden. For our innaugural sold out event, we hosted 12 Stockholm breweries, 4 foreign breweries from within Europe, 7 local music acts, produced our own limited Vinyl LP, A Festival Beer, IPA Flavored Candy, and raised funds for a chairty via special beer infused ice cream sold at the festival, all resulting from a short 3-month campaign leading up to the event collaborating with other brands for cross promotion purposes. 

Client
Stockholm Brewers Festival

Agency
Personal Project

Role
Creative Direction, Concept, Marketing

LAUNCH SITE
[unex_ce_button id="content_ddc9vst3t,column_content_4jb1udvl5" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="content_width" button_alignment="left" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="15px 10px 15px 10px" button_border_width="1px" button_border_color="#e0e0e0" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.stockholmbrewersfestival.com" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LAUNCH SITE [/ce_button]
_Z6A2827_Z6A2827
KK_Stationery_MockupKK_Stationery_Mockup
KK-wristbandsKK-wristbands
_Z6A1221_Z6A1221
_Z6A2096_Z6A2096

 

 

We produced a limited vinyl press in partnership with Spotify Business featuring all the local music acts & collaborated with Bulleit Bourbon on a new local market activation positioning bourbon whisky with craft beer

kk-vinylkk-vinyl
Pallar-i-källaren-med-tap-signPallar-i-källaren-med-tap-sign

Listen to the soundtrack

Also created a small batch festival beer and an IPA flavored old fashioned Swedish Candy called a "Polkagris" with Brewing Költur, a local microbrewery

Brewing-KolturBrewing-Koltur
DSC04794DSC04794
TshirtBackTshirtBack
18672868_257026401432492_8324473364758734864_o18672868_257026401432492_8324473364758734864_o
Stockholm Brewers Festival Presents _ Katarina KeggerStockholm Brewers Festival Presents _ Katarina Kegger

Next Project — Sons of Gallipoli

More selected projects

Audi

Audi
Interactive
Netflix

Netflix
film
Lego

Lego
Interactive
StockholmBrewersFestival

StockholmBrewersFestival
Event
Pacifico

Pacifico
Print
Expedia

Expedia
Film
Google

Google
Installation
Adidas NEO ft Justin Bieber

Adidas NEO ft Justin Bieber
Interactive Film
The Velocity Project

The Velocity Project
Website
Sons of Gallipoli

Sons of Gallipoli
Interactive Film